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November 8, 2024

Allegrow vs Warmy.io: Reviews, Features, & Pricing

Discover Warmy reviews, features, and pricing. Learn how Warmy’s email warm-up tools support inbox placement and how they measure against other tools.

Allegrow vs Warmy.io: Reviews, Features, & Pricing

A successful email outreach campaign relies heavily on getting your emails into your recipients' primary inboxes, and email warm-up plays a crucial role in making that happen. This is where tools like Warmy come in—designed to automate the warm-up process and optimize your email outreach by ensuring your emails consistently reach the right place.

How does email warm up work?

By gradually building your sender reputation and ensuring that your domain is recognized as trustworthy, email warm-up helps improve deliverability rates and keeps your messages from landing in spam folders. 

In this post, we’ll dive into what Warmy offers, its key features, pricing, and what users are saying about it in reviews and case studies. Let’s explore whether Warmy is the right tool for you, and how it compares to others:

What is Warmy?

Warmy is an email warm up tool that aims to improve the reputation of your email address by gradually warming up your domain and monitoring how emails are being received. 

Warmy has put a lot of focus on its interface, compared to Allegrow, which is more focused on strong data and integrations for sales teams. 

With this in mind, Warmy could be a solid choice for individuals or small businesses, whereas Allegrow might be a better fit for sales development and marketing teams at scale. Because as your volume grows, strong data and integrations can be more powerful in changing bottom-line performance than the UI.

Warmy Features

  • Email warm up: Sends warm up emails on new accounts.
  • Reputation monitoring: Provides basic tools to monitor sender reputation.
  • Inbox placement checker: Offers a simple feature to track whether emails are landing in the inbox or spam folder.
  • SPF, DKIM, and DMARC Monitoring Warmy checks that your email authentication protocols, like SPF, DKIM, and DMARC, are correctly set up.

Pros:

  • Beginner-friendly and easy to set up.
  • They focus on email warm up, making it a solid choice for those starting out.
  • A good choice for single-person teams. 
  • But check out some additional features Allegrow includes below…

Allegrow’s additional capabilities

Here’s a full video overview of how Allegrow works for some context:

But there are three core areas where Allegrow excels, that you will struggle to address in other platforms:

1. Flagging bad contacts (to avoid spam traps, bounces, and block lists)

Allegrow has the capabilities to flag and remove contacts that will lower your sender reputation and waste prospecting resources from your list before you reach out to them. This includes both email validation and risk analysis inside what we call The Email Safety Net

Warmy, on the other hand, does not include any functionality like this. This means when a bad contact finds its way onto your prospecting or customer lists, you’ll be at risk of hurting your sender reputation unless you utilize a platform like Allegrow alongside Warmy.  

2. Verified Salesloft and Outreach.io Integrations

Allegrow integrates directly into the major platforms sales reps, and marketers use to send outreach emails. This means each salesperson and marketer has a deliverability data scientist who lives inside the platform they use for sending and automatically stops them from making deliverability errors so they can generate more leads. 

Another aspect to highlight about Allegrow’s integrations is that they’re all verified and approved by the platform providers. (This means you can find them fully documented, mutually tested, and listed in each provider's marketplace openly). Here are the sales platform integrations Allegrow offers, and others can be found in the integrations section of our site:

Warmy, on the other hand, lists a lot on an integrations panel in their marketing site, but some of these don’t appear functional or are not listed on the end-providers marketplace. Which means they are unlikely to be fully functional or have been added to the site in error. As an example, you’ll see here on Warmy’s site the old Salesloft logo is listed on their site:


But there isn’t any record of this integration on the Saleslofts marketplace, which has a strict approval and testing process for shipping integration to their client base.

In fact, when you currently search for Warmy in the marketplace, the following vendors & others appear.

3. Inbox placement and scaling teams

Every modern deliverability system, Allegrow and Warmy included, uses a network of real inboxes to test and improve your sender reputation and has a different network composition. Generally, some have more free email accounts and individual users whereas others might be more focused on large corporate users. 

Ensuring strong and scalable email deliverability requires a multi-departmental approach. Allegrow addresses this by enabling different user types to manage specific deliverability tasks according to each team’s objectives and role requirements. 

By segmenting user roles, Allegrow allows organizations to optimize email practices across multiple departments. Here’s a breakdown of the user types Allegrow offers:

Prospecting/SDR User

This permission type is for Sales representatives focused on generating new leads, with access to the tools that manage sender reputation, maintain clean lists and strong inbox placement as they pursue new business.

Closer/AE User

For Sales reps concentrating on closing deals rather than prospecting, this role supports AEs by enabling them to focus on testing content quality for prospects in active conversations, maximizing email effectiveness at the critical closing stage.

Marketer User

This role is for the Marketing team members responsible for overseeing overall sender reputation. Marketer users get a holistic view of deliverability performance, which enables them to address issues across the organization. They can also test effectiveness of email campaigns, implementing only those that land in the primary inbox.

Admin User

Leadership and admin staff managing the platform setup and user permissions will be set as an admin user. This allows them to oversee the whole platform management, and maintain control over deliverability strategies and ensure all users operate within best practices.

By aligning deliverability practices to each department’s goals and needs, Allegrow promotes email effectiveness across the whole organization – helping all commercial teams increase outreach efficiency and ROI.

While Warmy does allow you to add multiple users via their agency dashboard, for smaller companies, their knowledge base suggests that they promote password sharing which signals they are more focused on single users at small companies.

For sales teams, growth marketers, and any business with established or scaling email campaigns, Allegrow’s functionalities may be better suited.

Allegrow vs. Warmy: Feature and Price Comparison for Inbox Placement

Below we’ve detailed a full breakdown of essential features for inbox placement and comparison between Warmy and Allegrow.

Feature Allegrow Warmy
Network of real B2B inboxes ✅ Allegrow uses real B2B inboxes to power insights and interactions, using numerous postmasters. ✅ Warmy uses real B2B inboxes to test email deliverability.
Pricing Starts at $45 per mailbox
(the starter plan includes 10+ mailboxes, with additional pricing tiers for larger teams)
$49 per mailbox
(this pricing plan offers one mailbox, with sending limits of 1k emails per month)
Email verification ✅ Included in every package ❌ There is no email verification feature available with Warmy
Spam trap / Block risk analysis ✅ Included in every package ❌ It is not clear if there is functionality to remove spam traps or users that will get you blacklisted.
Smart interaction algorithm ✅ Automatically interacts with the sales team's cadences to improve sender reputation.
Included in every package
❓ It’s not clear which plan this falls under, but Warmy offers AI Insights for improvements on each mailbox
Salesloft / Outreach Integrations ✅ Allegrow integrates with Outreach + SalesLoft (and more) ❌ Warmy does not integrate with Salesloft or Outreach
Multiple user types supported? ✅ Allegrow supports multiple user types for sales, marketing, and admin users. ✅ Warmy supports multiple user types for admins and end-users.
Email Throttling ✅ Allegrow throttles automatically, gradually increasing interaction and sending - following best practices. Aligns with throttling rules of Outreach emails to maximize results. ❓ It does not seem like Warmy offers automated email throttling capabilities; however, they do offer automated email warm-up tools.
SPF, DKIM, DMARC monitoring ✅ Allegrow automatically tests DKIM, SPF, and DMARC every hour, providing notifications and support to fix issues. ✅ Warmy also generates and tests authentication protocols like SPF, DMARC; however, the number of tests included depends on your pricing plan.
Support (Chat, Email, Zoom) ✅ Allegrow offers omnichannel support across American and European time zones. ✅ Support is available on chat, email, and consultation calls across all plans.
G2 Rating 🥇 4.9 out of 5 🥈 4.8 out of 5
Paid email consulting Allegrow specializes in software and provides proactive, hands-on customer support (no paid consulting). Warmy allows work with consulting agencies and has a specific dashboard for these use cases.
Multiple products ❌ Allegrow has one platform, focused on high-quality deliverability and inbox placement features. ✅ Warmy offers a variety of tools as part of the overall product, with a focus on email warm-up.

Allegrow vs Warmy Reviews & Case Studies

Both Allegrow and Warmy boast impressive reviews and case studies. 

Allegrow holds a G2 rating of 4.9 (out of 5), and so does Warmy. 

When deciding between the two, it's essential to look beyond just features and focus on how the user reviews align with your specific needs.

 In this comparison, we'll delve into key case studies and G2 reviews, highlighting the real-world results—particularly around inbox placement—so you can make an informed decision based on relevant experiences.

Allegrow’s Case Study with Workvivo

Workvivo, a leader in HR tech supporting over one million employees globally, was navigating a challenging landscape where inboxes have become increasingly competitive, especially in their mid-market to enterprise segment. 

To sustain growth with targeted buyers, Workvivo recognized the need to proactively manage sender reputation and optimize inbox placement for its outbound campaigns. 

Without a robust inbox monitoring solution, investments in other sales technologies risked being underutilized if key messaging wasn’t reaching prospects’ primary inboxes.

After integrating Allegrow, Workvivo’s sender reputation soared from 70% to 94%, which transformed their email outreach efficiency. This improvement enabled their SDRs to consistently reach the primary inbox rather than spam or promotion folders, providing a sustainable boost to their GTM strategy. 

The results? Reply rates on automated campaigns increased by 200-300% across Outreach.io campaigns. Allegrow’s hands-on support throughout the process ensured seamless integration and consistent performance enhancements, establishing Allegrow as a pivotal component in Workvivo's sales tech stack.

SCREENSHOT

The full case study is here with Head of Global Business Development, Richard Mullins.

Now, let’s review a Warmy case study.

Warmy Case Study with Easy G Cloud

EasyG Cloud, a cloud solutions provider, sought to increase client acquisition through email outreach but faced challenges in ensuring their messages reached the primary inbox. With Warmy, EasyG Cloud found a solution to address technical hurdles like sender reputation and domain warming.

  • Warmy’s automated features provided EasyG Cloud with easy domain warming and sender authentication, ensuring that their email marketing was set up for optimal inbox placement. 
  • The tailored approach helped EasyG Cloud avoid spam folders, ensuring that their outreach landed consistently with target users and that they could start to increase the volume of emails they were sending.
  • Whilst no statistics are available, the results mentioned showed that Warmy’s tools allowed EasyG Cloud to improve its sender reputation and email deliverability.

In comparing these case studies, Allegrow stands out as the preferred choice for teams where email is an established lead generation channel in B2B environments, focusing on sustainable growth and maximizing long-term engagement. 

In contrast, Warmy is better suited for companies in the early stages of their email marketing journey, especially those focused on quickly setting up domain warming and sender authentication. 

Some additional insights about the two providers:

  • Warmy is a solid choice for warm up setup but doesn’t support the removal of spam-trap or high-risk contacts from lists, while Allegrow does.
  • Allegrow’s approach emphasizes ongoing results and long-term inbox placement optimization, making it ideal for teams focused on scaling B2B outreach efforts.

Now let’s see what users have to say on software comparison tools.

Allegrow Reviews

Allegrow has generated many positive reviews on G2 and has a score of 4.9 out of 5. Users share both praise and some constructive feedback. Here are some examples of recent reviews on Allegrow.

Users frequently highlight the platform's ability to significantly boost outreach results as a primary advantage. Another key selling point noted by users is Allegrow’s integration with sending platforms like Outreach and Salesloft, which allows for the removal of contacts likely to bounce or trigger spam filters, reducing delivery issues.

The most common critique has been the lack of multiple user log-ins. However, Allegrow has addressed this by introducing multiple user types, which include specific customizable permissions for Sales reps, marketers, and admins.  

Warmy Reviews 

Warmy has numerous positive reviews, a large percentage coming from small businesses, and currently holds a G2 rating of 4.9 out of 5. Noted is its ease of use and set-up and UI of the solution.

There are also anecdotal reports that the tool was satisfactory and some users mention that they were able to get authentication protocols set up successfully  – Very few reviews mention an impact that Warmy has had on Reply rates, bounce rates, or lead generation, which are typically the main area’s a deliverability tool looks to drive value. 

However, among the reviews, some of the cons of Warmy seem to include:

  • Many users refer to Warmy as an alternative to marketing automation or an email follow-up tool, which may not be the use case you're looking for (or what Warmy appears to offer). 
  • A few reviews mention they have found the tool quite expensive. However, this might be more of a reflection of people hoping to lower costs than Warmys product. 
  • Some reviews state, ‘This is a free tool’, which means the users may not be reviewing the paid SaaS platform that you’re looking for opinions on.  

Warmy Review: Final Thoughts

Warmy offers many free tools and a starter solution for email warm up which could make them a great option if you’re beginning your email marketing journey. 

Here’s some final food for thought on which solution might be better suited to your needs:

  • Setup vs. Long-Term Growth: Warmy is best suited for quickly setting up email warm up and basic deliverability for small businesses or those just starting out. Allegrow, however, supports long-term inbox placement improvements and sender reputation management, making it ideal for scaling outreach efforts.
  • Spam Trap and Risk Contact Removal: Allegrow offers a unique feature to identify and remove spam-trap or high-risk contacts from email lists, proactively minimizing spam risk. Warmy lacks this feature, focusing mainly on improving the sender reputation
  • Verified Integrations to Sales Tools: Allegrow integrates with tools like Outreach and SalesLoft, enhancing its functionality for established sales teams using a multichannel approach. Warmy does not support these integrations or appears to have a core focus on working inside the platforms salespeople execute actions inside. 

If you’re looking for a tool that offers a robust selection of email deliverability and inbox placement tools, including integrations, email verification— as well as great customer support, it might be worth considering Allegrow.

Ready to ensure your emails get where they need to go? Try Allegrow today and take your email campaigns to the next level.