What is an Inbox Placement tool, and why would you need one? Here are 4 indicators that it might be time to invest in one and how it can improve email outreach
Picture this: You’ve spent time curating what is set to be a high-converting email cadence You’ve hit send. You’re impatiently waiting for the responses to come flooding in… but they don’t, and you don’t know why.
Sounds a little frustrating, right?
If you’re regularly sending emails, and your response rates are below 5%, you might have a problem related to Inbox placement. I.e. your emails are not reaching your user’s primary inbox–maybe they’re even ending up in the spam folder.
Enter Inbox placement tools.
They help you identify and solve deliverability problems, ensuring your emails end up in the right place—your contact’s inbox.
In this article we dive into the importance of Inbox placement for Sales and Marketing teams, and how to identify if email deliverability (due to poor inbox placement monitoring) is the root cause of why your emails aren’t performing well.
Inbox placement refers to the process of ensuring that your emails successfully land in the recipient’s main inbox, as opposed to spam or promotional folders.
While email deliverability indicates that your email has reached the recipient’s mail server, inbox placement takes it a step further by ensuring that it is delivered to the main inbox where it’s most likely to be seen and engaged with.
Why does it matter? Simply put, if your emails aren’t reaching the primary inbox, your chances of connecting with your audience, converting leads, and driving sales dramatically decrease. You could be missing out on significant opportunities, all because your emails are misplaced.
If you’ve been struggling to hit your targets in email engagement or responses, an inbox placement tool might be the solution you need. These tools are particularly useful for:
Whether you're monitoring individual performance or managing company-wide campaigns, inbox placement tools help you solve the challenge of emails being missed or ignored.
When you’re constantly targeting new prospecting lists, your sender reputation is at higher risk due to factors like unverified email addresses, inconsistent engagement, or potential spam complaints.
Reaching out to new lists without ensuring high-quality deliverability can lead to poor inbox placement and damage your domain’s reputation over time.
An inbox placement tool helps monitor your deliverability metrics when sending to new lists. It provides insights into how well your emails are being received, alerts you to potential red flags like high bounce rates or spam complaints, and suggests strategies to improve future outreach.
These tools usually contain some type of email verification or list-cleaning feature that ensures you are only targeting contacts who are likely to engage in your outreach campaigns.
Ever wonder why your email response rates seem so low despite having optimized subject lines and email copy for generating responses?
It might not be your content—it could be where your emails are landing. If your emails are being filtered into the promotions folder or spam, they’re less likely to be opened, much less replied to.
Tracking where your emails are landing and receiving insights into how to optimize your campaigns for better engagement can help improve response rates–and that’s exactly what an inbox placement tool can help you with.
By making adjustments based on data from such a tool, you can ensure your emails end up in the primary inbox of your most engaged users and ultimately drive responses that will help you reach your targets.
For businesses that rely on email to drive revenue, inbox placement is critical. If you’re one of the 89% that use email as a primary channel for lead generation, poor placement can mean lost sales, missed leads, and a direct hit to your bottom-line income.
Inbox placement tools provide critical data on your deliverability and performance metrics, allowing you to safeguard revenue by continuously optimizing your email strategies.
Source: Allegrow Inbox Placement Insights
Manually checking inbox placement for every email campaign, across every rep can be incredibly time-consuming, and it’s certainly not scalable. Especially if you’re sending hundreds—or even thousands—of emails each month from multiple inboxes or email domains.
You may be missing key insights, like which specific mailboxes have low sender reputation, and that are therefore impacting the overall team’s email outreach performance.
Source: Allegrow Sales Rep Leaderboard
Investing in an inbox placement tool automates the process of monitoring where your emails are landing, as well as seeing a breakdown of how each mailbox per rep is performing.
This frees up your time while providing instant feedback and continuous monitoring of email warm-up performance.
Once you’ve identified that it’s time to invest in an inbox placement tool, the next step is choosing the right one. Here are some actionable features to look for:
By utilizing an inbox placement tool with these features, you’ll be well-equipped to optimize your inbox delivery for all email campaigns. Ensuring they land exactly where they need to—in front of your audience.
Poor inbox placement is more than a minor inconvenience; it can directly affect your revenue, lead generation, and overall email campaign success. If you can relate to any of the four signs discussed, it’s time to consider investing in an inbox placement tool. These tools can help you improve email deliverability, improve engagement metrics, and ensure your emails reach the right inbox, every time.
Ready to take control of your inbox placement?
Assess your email campaigns today and see how the right inbox placement tool can transform your outreach success–request a demo of Allegrow.