Best Folderly Alternative (2024)

Folderly, is an email deliverability service with the goal of helping your emails reach the primary inbox. If you’re looking at a Folderly alternative, Allegrow’s additional functionality might make the difference to your team. 

The email deliverability landscape has changed significantly in 2024, so exploring alternatives and being aware of features that might be missing from your email tech stack doesn't hurt. 

Both Allegrow and Folderly are aiming to solve the same problem: helping their customers reach marketing and sales success. But, there are some core differences in what they specialize in and the functionalities available. 

Today, we’ll outline a detailed comparison of both platforms and explain what features in each respective platform are reported to drive the most value for customers. Here’s a summary of the key areas to consider:

• Folderly Alternative: Allegrow’s additional capabilities
• Full feature and price comparison
• Allegrow vs Folderly reviews & Case Studies
• Is Allegrow the best Folderly alternative?

Folderly alternative: Allegrow’s additional capabilities

Here’s a full video overview of how Allegrow works for some context:

1. Flagging bad contacts (to avoid spam traps, bounces, and block lists)

Allegrow has the capabilities to flag and remove contacts that will lower your sender reputation and waste prospecting resources from your list before you reach out to them. This includes both email validation and risk analysis inside what we call The Email Safety Net

Folderly, on the other hand, does not include any functionality like this. This means when a bad contact finds its way onto your prospecting or customer lists, you’ll be at risk of hurting your sender reputation unless you utilize a platform like Allegrow alongside Folderly.  

2. Corporate emails vs seed lists

All up-to-date deliverability tools use interaction emails and test traffic inside their networks to improve sender reputation. But there’s a difference between how Allegrow and Folderly do this. 

Allegrow improves your sender reputation by sending interaction & test emails to other real B2B member companies inside their network. These are real companies, including even publicly traded businesses inside the Allegrow network, including fast-growing startups like Apollo.io, which also uses Allegrow.   

Whereas Folderly sends test email traffic to email addresses they’ve set up themselves, which tends to mean there are limitations on the impact this interaction traffic can have on monitoring + improving sender reputation (because they are a single postmaster). Then enterprise sellers/marketers, unfortunately, don't gain an impression of how large companies' spam filters are treating your emails in real time.

So, if you’re targeting large businesses, Allegrow is the clear option. 

3. Sales engagement integrations

Allegrow integrates directly into the major platforms sales reps and markers use to send outreach emails. This means each salesperson and marketer has a deliverability data scientist who lives inside the platform they use for sending and automatically stops them from making errors that would hurt their email success. 

This is demonstrated by Allegrow’s core integrations – with more arriving all the time:

• Outreach.io
• Salesloft
• Close CRM. 

While Folderly has a long list of compatible integrations, they do not automatically optimize sending through your sales or marketing platform (or support major sales engagement platforms). Instead, the system works by running tests in a siloed manner, reviewing recommendations inside their platform, and attempting to implement these changes across your organization manually.  

Full feature and price comparison

Here’s a summary of key features from Folderly compared against Allegrow:

Allegrow vs Folderly Reviews & Case Studies

Both Allegrow and Folderly have some solid reviews and case studies. Allegrow has a G2 rating of 4.9 (out of 5 starts), whereas Folderly has a G2 rating of 4.8 stars. Beyond considering what functionality appeals to you most and comparing the capabilities of both platforms against one another, it’s worth considering how comparable the reviews of users are to your use case. We’ll also discuss the benefits and real-world results that each review documents so you’re in the best position to compare. 

Allegrow’s Case Study from Booster - 80% increase in email response rate

Booster was in a position when they started to engage Allegrow, where the majority of leads their sales and marketing team generated were sourced from outbound sales. 

When the new Google’s Sender Guidelines came into effect, this triggered Booster to review solutions that could support them in avoiding the spam folder, thus increasing sales results. 

Following implementation, Allegrow’s technology has been able to consistently flag risky emails addresses on their lead lists (spam traps, invalids, and reporters) – identifying and fixing the prospecting approach to these contacts. The results?

"Our bounce rate dropped by 52% in Q2 this yearand dropped by a further 26% in Q3, which is great." - Lindsay Minnema, Sales Enablement Specialist

After multiple quarters of continued usage of Allegrow’s spam test and warming features, Booster has seen response rates to their sales emails increase by 80%. This has helped drive more leads, pipeline, and sales results for the team.

While using Allegrow, the team has also integrated the product into their Salesloft sending platform, which fits well with Allegrow’s focus on integrating into your tech stack to make systems work more efficiently. 

You can review the full case study with Lindsay Minnema (Sales Enablement Specialist) and Mark Norman (VP of Sales). 

Now, onto Folderly’s case studies.

Folderly case study with No Rules PR 

This client of Folderly mentions they had deliverability issues on a new mailbox they created after being in business for a year. The customer was starting email marketing as a B2C sender (not business-to-business). Since working together, Folderly has helped No Rules PR by taking on a number of responsibilities, including:

• Helping the client set up their DMARC record and other authentication protocols. Which is a great value-add, especially if there isn’t an internal IT team member to manage those DNS records. You can also find helpful free DMARC generators like EasyDMARCs. 
• Improving email deliverability. The case study states that deliverability changed from 15% to 96% however, it’s unclear where this figure is derived from. As the screenshots Folderly attached in their case study appear to show very similar scores from both before and after using the platform:
  

• Providing an overview of the email content the customer was using and flagging certain templates that used spammy keywords. Folderly then helped the client update their content to follow additional best practices.

Comparing these two, and other case studies, you might find that Allegrow is a better fit for teams where email is already a core go-to-market channel for generating leads (in B2B). 

Allegrow excels in helping businesses with an existing email outreach program improve their efficiency and results. Whereas, Folderly might be a better choice for businesses that are closer to the beginning of their email marketing journey and potentially more on the B2C side of the market. 

Here are a few other notable differences between the two providers:

• Folderly doesn’t provide a solution to remove spam-traps or spam risk contacts from lists (while Allegrow does)
• Allegrow doesn’t provide paid consulting services (while Folderly does), there is a world where a customer could make use of both companies products.   

Folderly alternative: Allegrow - G2 reviews and overall sentiment

Allegrow G2 Reviews

Allegrow has many positive G2 reviews with a fair amount of constructive criticism. Below are three examples of Allegrow reviews. 

The primary benefit of the platform people mention is improved outreach results. Then, a major unique selling point of Allegrow users note is integrating to their sending platform and being able to remove contacts that are likely to bounce, or cause spam issues. At the time of writing this many of Allegrow’s positive reviews have been posted in 2024.

The main dislike about Allegrow that people highlight is not having multiple user log-ins. This has now been addressed in a recent update to the platform, including multiplier user types. 

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Folderly G2 Reviews

Folderly also has many positive G2 reviews, but there has only been 1 review in 2024 at the time of writing this. 

The primary benefit of the platform is the simplicity of the tool. Another major unique selling point of Folderly seems to be that their team is happy to set up DNS settings for customers. 

The main dislike about Folderly that users highlight is that the platform's algorithm may have some reliability issues. 

Is Allegrow the best Folderly alternative?

Both Folderly and Allegrow are premium tools for email deliverability. If you’re just looking for the cheapest platform, neither vendor will be the least expensive tool in the space.

Some of the key differences between Allegrow and Folderly are:

• Allegrow uses a premium warm-up algorithm with a network of B2B emails. Folderly uses mailboxes they’ve manually set up which can lead to less accuracy as there are fewer unique postmasters being used to monitor and improve reputation
• Allegrow’s per-mailbox price starts at $45 and bundles multiple seats in their entry plan for larger teams vs Folderly at $120 per mailbox based on the pricing on their site. 
• Folderly includes paid email deliverability consulting, whereas Allegrow focuses purely on software and includes a dedicated customer success manager on larger plans 
• Allegrow includes verification and risk analysis functionality to remove harmful contacts from email lists like spam traps, likely reporters, and invalid contacts. Folderly has no functionality to remove contacts that could hurt your sender reputation
• Allegrow, includes approved integrations to leading sales engagement platforms and CRMs like Outreach & Salesloft, so the platform increases the results on your cold outreach. Whereas, Folderly doesn’t integrate to these systems but does integrate to web hosting providers like Ionos

Therefore, it can be concluded that Allegrow is the best fit for teams conducting outbound emails that have already scaled to a few reps and are seeing some leads generated historically. 

Additionally, Folderly could be a good option for people who need help setting up their company's first few email accounts (meaning you don’t already have a sales team). 

How Allegrow works

Allegrow is an email deliverability platform designed to ensure your emails reach the primary inbox. It enhances sender reputation by flagging and removing risky contacts—such as spam traps and invalid addresses—from your email lists through its Email Safety Net feature. 

Allegrow improves deliverability by facilitating interactions and test emails with real B2B companies within its network, including publicly traded businesses and fast-growing startups. 

It seamlessly integrates with major sales engagement platforms like Outreach.io, Salesloft, and Close CRM, providing real-time deliverability optimization within the tools your team already uses. 

Additional features include automatic interaction algorithms, email throttling, and continuous monitoring of SPF, DKIM, and DMARC settings to maintain optimal email performance.

How Folderly Works

Folderly is an email deliverability service that helps your emails land in the primary inbox by monitoring and improving your sender reputation. It operates by sending test email traffic to a network of addresses they have established, aiming to detect and resolve deliverability issues.

Folderly provides tools for setting up and monitoring SPF, DKIM, and DMARC authentication protocols, and offers paid consulting services to assist with email setup and optimization. 

While it doesn't include functionalities for flagging and removing risky contacts from your email lists or direct integrations with major sales engagement platforms, Folderly focuses on simplifying the deliverability improvement process, making it suitable for businesses new to email marketing that may benefit from additional guidance and support.

If you’d like further information on which tool would best suit your business’ email outreach needs, feel free to book a free audit call with one of the team.